YouTube is a web-based video sharing platform with features that include light social media functionalities such as profiles and comments as well as monetization for user-created content.
YouTube got started as a simple video-sharing website by former PayPal employees. Their inspiration came from being unable to find a website where they could upload short videos that they had shot at social events.
They were also inspired by how difficult it was for them to find replays of popular TV broadcasts anywhere on the internet. It launched in 2005 and became popular pretty quickly. It was bought by Google for almost $2 billion one year after it launched!
Make no mistake, you will find all types of video content on the platform. Music videos, movie trailers, gameplay footage, sports broadcasts, and news, you will find it all on YouTube, no matter where you are from!
Content creators, media stations, large corporations, small businesses and regular people from all over the world can use the site to broadcast and publish their content, with videos such as concerts, sports broadcasts, live blogs, gaming tournaments, how-to videos, documentaries and live seminars being uploaded and streamed on the platform at all hours, all the time.
Let me ask you something: are you using YouTube as a marketing strategy for traffic generation in your business?
Quite simply, YouTube is by far one of the most powerful but still underutilized platforms on the internet when it comes to online marketing.
Notably, YouTube is the second biggest search engine on the net. As such, it’s also the best platform for engaging in the act of video marketing. Which, if you didn’t know, is one of the most powerful tools for the persuasion of audiences for generating clicks and conversions.
Consider the impact that video has on you in your own day to day life. Think about the placement of television sets in your world and how they’re often a centerpiece of most living areas. How often have you started watching a TV show or documentary far too late in the evening and ended up staying up way passed your “bedtime” just to get your fill of the action?